About Us


My name is Bob Hoffman, and one of my greatest passions is fishing.

From a young age, I learned about this thrilling sport and pastime from my father, and then in teaching it to my kids in turn, I felt a deep connection with my family that runs through generations.

And for as long as I can remember, I wanted to share this powerfully emotive experience with the world.

I began to use my knowledge to write in-depth gear reviews, how-to guides, and top tips to help readers become better anglers, spend more time outside, and reconnect with nature – and their loved ones.

Just as my father did with me.

And so, sometime circa 2018, Bonfire Bob was born!

What’s it All About?

Even though the website started as a carp-fishing-only… On these pages, you’ll find a vast and varied selection of articles on the subject of fishing.

Saltwater fishing, freshwater fishing, fly fishing, kayak fishing, ice fishing, bowfishing…just about any type of fishing you can think of, we try to cover it here.

There are articles on the best fishing rods and reels, tackle and gear, clothing and apparel, boats and floats, and everything in between.

We have fish-specific articles that provide detailed advice on how best to catch a certain species, and we even have a blog and podcast if you’d like to connect with our content further.

And it’s all written by experienced outdoor enthusiasts – so you know you’re getting the best advice from dedicated folks who have put the hours in – whether they’re on, in, or away from the water (temporarily, of course!)

Let’s take a look at the team.

Bonfire Bob – Who’s Who?

Since those early days, Bonfire Bob has grown to develop a healthy readership worldwide, and – as it has become more work for one man alone – BB has attracted the talents of a number of knowledgeable writers and staff who all share the same passion for the great outdoors.

This Fantastic Four group isn’t the only fishing enthusiasts that write all content on here. From time to time when our combined knowledge reaches its limits, we reach out to other experts in sub-fields of fishing, e.g., fly fishing, kayaking, bowfishing, ice fishing, etc.

Bob Hoffmann

My name is Bob Hoffman, and one of my greatest passions is fishing. Bob has spend most of his childhood fishing with his father and now share all his knowledge with other anglers.

Brett Baker

Brett first started fly fishing at a young age. After learning to cast (and then walk and talk), Brett has made fly fishing his passion. You’ll often find him up to his waist in streams and rivers trying to beat his all-time best trout record. On colder winter days, you’ll find him hunched over his fly-tying bench, tools all around, trying to come up with new ‘secret’ fly patterns. When it comes to fly fishing gear, Brett has tried everything under the sun (and in the water).

Jamie Melvin

Growing up fishing on streams and lakes in Kenya and the UK, Jamie has traveled the world in search of fishing nirvana. From his time managing bonefish lodges in the Bahamas and running fishing safaris in East Africa, all the way to guiding on the flats of Seychelles and offshore, there are not many species or environments he hasn’t experienced firsthand.

Stuart Jameson

Stuart is passionate about travel, kayaking, camping and the great outdoors in general. He’s not quite as enthusiastic about angling as his father was, but out of the two of them, he’s yet to hook his ear lobe while fly-fishing, which he sees as an absolute win.

Got a Question for Us…?

Unlike the fish we catch – we don’t bite!

Send us any questions or comments you have – or if you have any great fishing stories, tips and tricks, and/or knowledge you’d like to share with the community. Contributors are always welcome.

Don’t be a stranger, and drop us a line at bob@bonfirebob.com.

And as always, stay safe out there, tight lines, and happy fishing!